Asset Digital Communication’s Digital Marketing Maturity Quiz

Quickly assess your digital maturity and identify areas for improvement.Our brief quiz will help you understand your current digital marketing capabilities, pinpoint any gaps, and uncover opportunities to boost your online presence.

When you can establish the stage of maturity you’re at, you’re then able to set better goals, overcome challenges painlessly, and improve outcome measurement. More growth and better profitability from your marketing investment!

What stage are you at: mobilizing or emerging? Competitive or optimal? This short quiz will define your stage for you.

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Step 1 of 13 - Section 1: Organization

How do your teams plan digital marketing activity?*

We're still figuring things out.

We're building our ship and setting a course.

We're sailing confidently towards our destination.

We're a seasoned crew navigating the digital seas with ease.

How long has your company been actively engaged in digital marketing activities such as SEO, social media or online paid advertising?*

We’re not actively engaged.

1-2 years

3-5 years

5+ years

How would you describe your leadership team’s approach to digital marketing?*

Our CEO/CMO translates business growth goals into operational plans.

Our leadership team is being educated about its potential.

Our leadership is unaware and uninterested in digital marketing.

Digital Marketing is a core part of our growth agenda.

Digital Marketing is viewed as a key opportunity to explore for the future.

How do your teams plan digital marketing activity?*

We handle it as ad-hoc projects throughout the year.

We’re preparing to manage ongoing campaigns.

Other departments currently own the marketing processes.

We continuously update our processes to align with new goals and objectives.

Continuous improvement is our key focus. Performance is tied to goals and monitored regularly for new opportunities for improvement.

Which best describes the digital marketing activity your team carries out?*

We’re running an initial project as a trial.

We’re doing SEO and/or Paid Search.

We are using an omnichannel strategy, focused on customer acquisition costs.

We run activities across multiple channels, focusing on cost per acquisition and attribution models.

We manage digital marketing throughout the customer cycle at scale, prioritizing testing, scalability, and cost efficiency.

How do you budget for digital marketing activities?*

We don’t have a dedicated budget. We are testing some activity.

We set an annual budget specifically for digital marketing.

Our digital marketing budget is negotiated and aligned with leadership goals and targets.

We have a longer term investment plan mapped to our business projections.

Which best describes your digital marketing team?*

We don’t have anyone dedicated to digital: the work is shared amongst a few team members.

We employ a digital marketing executive.

We employ a digital marketing agency who handles our marketing.

Our digital marketing lead manages a team and agencies for strategy and delivery.

We have no digital marketing team or initiatives at this time.

Which best describes your organization’s level of business intelligence?*

Information is managed in spreadsheets or by individuals; reports are created as needed.

Dashboards connect data across functions, with executive reports delivered to leadership

Data and analytics are managed in-house, with regular reports available across departments.

We use a mix of first-party and third-party data for insights and decision-making.

How does your business report on digital marketing performance?*

We have some channel data from campaigns but it’s difficult to act on.

We collect data constantly, but the business impact remains unclear.

We use campaign performance data, competitor insights and research to make tactical decisions.

We have a single source of truth for performance across channels, feeding into a business analytics suite to guide commercial decisions.

Our measurement aligns with revenue and COS targets, using customer acquisition costs, attribution, and AI modeling.

Which most accurately describes your business’s current website?*

Our website is informational, providing details about our business, products, and services.

It serves as a lead capture or purchasing tool, with conversions as the primary goal.

It connects to our sales CRM, with multiple conversion points and regularly updated content.

It is our main customer-facing platform, fully integrated with back-office systems

How well defined is your business’ understanding of its customers?*

The sales team holds this knowledge, manages connections, and keeps the CRM updated.

There is an implied understanding within the marketing department but no formal research.

We've created some prototype personas using existing information

We’ve carried out customer research to create personas for sales and marketing.

All departments use data-backed personas, whether tailoring marketing, personalizing sales, or in CX.

What are your biggest business growth challenges or marketing-related concerns?

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Digital Marketing Maturity Quiz

Asset Digital Communication’s Digital Marketing Maturity Quiz

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