Category: Social Media - Asset Digital Communications

GDPR for Canadian Companies

Leave a Comment / Social Media, Strategy & Consulting / Mary-Jane Owen

As a business-owner, you likely have some awareness of the Canadian Anti-Spam Legislation (CASL), which came into effect July 1st 2014. In this article we discuss General Data Protection Regulation (GDPR) for Canadian companies. As a quick background on CASL, when it was introduced it broke records for being the toughest law in the world protecting consumers from email spam. It put in place stringent measures to prevent companies from sending electronic messages to you without your consent – and a host of other consumer protections which were much needed. Businesses then had to carry out an audit of their various email and other lists, and set about putting in place measures to respect consumers wishes about being contacted by them.

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Essential Tips for Delegating To A Social Media Agency

Social Media, Strategy & Consulting / Mary-Jane Owen

Deciding just what to delegate to a social media agency is far more complicated than you might think.

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7 Essential Steps to Get Started on Social Media

Leave a Comment / Social Media, Strategy & Consulting / Mary-Jane Owen

When was the last time you were advised to “start getting serious about social media?”

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8 Absolute Best Social Media Sites for Small Business in Canada

Leave a Comment / Social Media / Mary-Jane Owen

Having a hard time picking the best social media sites for your small business? We’ve created this advice-packed guide that will teach you what works best on the top 5 social media platforms for business.

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Social Media Marketing in Oil and Gas Business

Social Media Guide for oil and gas Industry

Social Media, Strategy & Consulting / Asset Digital Communications

Social media marketing for the oil and gas industry is more than just about advertising. It is about building a brand, forming relationships and sharing industry knowledge.

The oil and gas industry is not limited by geographical location. The product you sell has universal demand, which means that most oil and gas companies have a global customer base.

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How to Use Facebook for Social Media Marketing

Social Media, Strategy & Consulting / Asset Digital Communications

Facebook is usually considered to be the birthplace of social media marketing. It now has 2.6 billion monthly active users and it’s a network you cannot afford to ignore.

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4 Ingenious Social Media Campaigns That Grew These Companies Overnight

Leave a Comment / Social Media / Mary-Jane Owen

This post focuses on social media campaign examples specifically featuring small businesses. At least, these businesses were small until they implemented a successful social strategy.

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25 Undeniable Benefits of Social Media for a Canadian Business

Leave a Comment / Becoming Digirati, Content Marketing, Social Media / Mary-Jane Owen

In this post, we list 25 benefits that social media marketing can bring to your business. They are compelling, actionable, and cost-effective, and will clearly demonstrate what social can do for you.

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Outsourcing to a Social Media Marketing Agency

Social Media, Strategy & Consulting / Mary-Jane Owen

The science around online engagement has deepened. Ask yourself this question, and be truthful: Do the specific skill sets and resources to create success with social media exist within your organization? An employee not formally trained in digital marketing and social media will struggle to make a rapid impact. Plus, social media is very time consuming and requires tools and resources. You will lose more time while your competition will continue to outpace you. The platforms are maturing, competition is intense, and so the longer you wait the more difficult it will be.

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Professional Social Media Management: True ROI

Social Media, Strategy & Consulting / Asset Digital Communications

Managing a business’s social media accounts and content can be a full-time job. That means, in order to find success, understanding the strategies that go into developing healthy social interactions online is critical.

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What is an Organic Digital Marketing Strategy?

Content Marketing, SEO, Social Media, Strategy & Consulting / Asset Digital Communications

You might be familiar with the different types of digital marketing, but one that often gets overlooked is organic digital marketing.

Organic digital marketing means that your business will be investing time rather than money, like you would in paid digital marketing methods. It is a key element in your overall marketing strategy.

Let’s explore what an organic digital marketing strategy is.

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How to Use Social Media for B2B Marketing

Social Media, Strategy & Consulting / Asset Digital Communications

Far too many B2B companies focus their energy on traditional methods for bringing in new leads, through things like paid advertising, trade shows, and cold calling. But in reality, just like all those B2C businesses, they ought to be investing heavily in newer, organic methods, like SEO and social media.

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7 Proofs That Inbound Marketing Services Work

Content Marketing, SEO, Social Media, Strategy & Consulting / Asset Digital Communications

You may have read many stories of companies that have increased revenue from inbound marketing services. But you might be skeptical if it’s worth investing in inbound or if it’s just a fad strategy. Or perhaps you’re convinced of the benefits, but you need additional proof to convince your boss.

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How To Create a Digital Marketing Strategy That Works 8 Easy Steps

Content Marketing, SEO, Social Media, Strategy & Consulting / Asset Digital Communications

Taking your business online is essential in today’s increasingly digital world. Regardless of how tech-savvy you are, determining how to create a digital marketing strategy that works for your business can be a perplexing task.

The digital marketing industry is evolving faster than ever. 76% of people think marketing has changed more in the past two years than in the previous fifty years combined (source). It’s little wonder why it can feel so overwhelming to stay up to date on the latest trends!

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What Does Social Media Management Entail for Your Business?

Social Media, Strategy & Consulting / Asset Digital Communications

Social media is a great way to get more traffic and leads for a business. But there are so many hats that the social media team must wear.

Because of this, many firms look to outsource to a professional firm. In this article, you’ll discover what social management entails for your business. So you can engage the right agency.

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4 Key Tips for Social Media Strategy in a Post Pandemic World

Social Media, Strategy & Consulting / Asset Digital Communications

As we transition into what can be called a post-pandemic world, it becomes apparent that the way things are done has been forever changed. This change extends to the world of social media and the ways that we conduct social media strategy.

True content marketers will know that the abilities to be adaptable and flexible are major keys in successful social media marketing. It’s important to reflect on what adjustments are necessary for your business and try to craft the need for change in to something positive!

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Effective Social Media and Online Marketing In A Post COVID World

Social Media, Strategy & Consulting / Asset Digital Communications

In a post COVID world, an effective online marketing strategy has a huge advantage over traditional forms of advertising. It’s faster, less expensive and you can quickly tell if the campaign is working or not.

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How to Select the Best Toronto Social Media Marketing Services

Social Media, Strategy & Consulting / Asset Digital Communications

When it comes to selecting the best Toronto social media services for your business, you will want to do your due diligence in making sure that you make the right selection.

It might be tempting to go ahead and accept the first services offered to you. However, it is always important to stop and think about what services are really going to be the most beneficial to you and your specific business.

How to Select the Best Toronto Social Media Marketing Services Read More »

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