From the first clickable banner in 1993 to the present day; digital marketing has evolved to become a profitable industry […]
Integrating SEO and PPC to Improve Digital Marketing ROI Read More »
Today, businesses, particularly those operating in the B2B sphere, find themselves engaged in constant pursuit of effective digital strategies to
PPC vs. SEO: Which is Best for Your B2B Business? Read More »
The digital marketing landscape changes very fast. You may already know the benefits of a good performing PPC campaign. But you have trouble keeping up with the policy changes and updates Google makes.
Step by Step Guide to Finding and Selecting a B2B PPC Agency Read More »
Pay Per Click (PPC) is a model of internet marketing where the advertiser pays a certain fee every time someone clicks on their ads. Today it is a proven method for putting your business on the map quickly to instantly start generating leads.
Pay Per Click can be an extremely effective and beneficial process, if the proper advertising strategy is put in place. Today, many small businesses are still somewhat confused or unsure about what Pay Per Click is. With that, we are eager to share with you some of the insight that has helped Asset Digital Communications become Toronto’s premiere digital communications small business service.
Understanding the Benefits of PPC for Your Business Read More »
Digital marketing is a vast field that involves several similar-sounding yet different concepts like SMO and SMM. If you have been in the world of marketing long enough, you would have heard of SEM. So, what is SEM?
What Is SEM? A Comprehensive Guide to Search Engine Marketing Read More »
PPC is often a lynchpin of any digital marketing campaign so many people will be wondering how to improve PPC performance. In many cases, PPC is the main, or even the sole, source of traffic so ensuring good quality and reasonable volume of traffic from PPC is essential.
How to Improve PPC Performance for More Leads and Sales Read More »
The digital marketing landscape changes very fast. You may already know the benefits of a good performing PPC campaign. But you have trouble keeping up with the policy changes and updates Google makes.
Businesses make $2 from every $1 spent on PPC campaigns and PPC visitors are 50% more likely to convert as leads than organic traffic! This makes pay-per-click (PPC) management services a tactic that you just can’t afford to exclude from your marketing strategy.
Did you know that more than 70% of buyers in the business-to-business space use search engines when researching their next purchase?
A pay-per-click campaign is a quick and relatively easy way to not only reach this wealth of potential buyers, but also convert them into qualified leads.
Did you know that 90% of customer product launches fail every year?
One of the most common reasons for this failure is that those companies don’t use an appropriate marketing strategy, or they simply don’t have the necessary digital marketing knowledge for a new product.
Tips to Craft a Digital Marketing Strategy for a New Product Launch Read More »
Pay-per-click (PPC) advertising can be a highly effective tool for digital marketers. Small and medium-sized businesses make an average of $2 in income for every $1 they spend on Google Ads.
A Simple PPC Cost Estimator for Small and Medium Sized Businesses Read More »
You could be on a mountain in the Swiss Alps oran island in Tahiti, or even be cozied up in a winter cabin in the heart of Ontario. It’s true that no matter where we are in the world, it’s possible to market to anyone, just about anywhere through digital marketing.
Strategizing PPC: Ontario and Local Keyword Considerations Read More »
Financial services online marketing is highly competitive. Many businesses in the financial sector have learned to build marketing strategies that work. So how can you make sure that your strategy can match up to financial services competitors and get you noticed?
What You Need to Know About Online Marketing of Financial Services Read More »
Ever wondered what is search engine optimization (SEO) and pay per click (PPC)? Before you draw any conclusions, we would like to start by clearing the fog — SEO no longer means free traffic!
A decade ago, ranking wasn’t a big deal because search engine algorithms were basic and there were only a few thousand websites on the internet. Now, the internet landscape is much denser, with millions of websites competing for visibility.
SEO vs PPC: What’s the Difference and Which is Better for Your Business? Read More »
PPC keyword analysis lays the foundation for the success or failure of an ad campaign. Unless you do this right, your campaign may not yield the desired results. So, if your goal is to draw higher visibility and better conversions, then your PPC (pay per click) keyword strategy will help you get there.
5 Tips for PPC Keyword Analysis to Increase CTR and Save Time Read More »
Instead of simply starting up your campaigns again, a better strategy might be to leverage opportunities the market is presenting, by reducing your budget and getting more bang for your PPC ad spend.
With some simple changes to your PPC campaign, combined with the lower CPCs, you’re sure to see some post-pandemic PPC return on investment.
The solution to the problem is often easier than you might think. Sometimes, even the experts can find themselves so engrossed in the finer details that they can’t see the wood for the trees. Often, the answer will be to take a step back and get back to basics.
