Leads are basically people who have found the product or service you’re selling of interest to them.
What is a lead generation process? Put simply, it is the process of identifying and attracting people to buy your products and services.
It cannot be denied that the year 2020 has made headlines for all the wrong reasons — business closures, bankruptcies, declines in revenues, unemployment, civil unrest, political uncertainty. The list is grim. It’s time to vision some positive, viable opportunities to pull ourselves out of this mess.
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Most B2B marketers know the importance of B2B lead generation projects. The sales team depends on them for leads to close. But not just any kind of leads. They need to be good quality ones.
In this article, we will show 3 successful B2B lead generation projects that you can take inspiration from. These campaigns have successfully increased revenue for the companies.
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Feeling overwhelmed and confused about demand generation and content marketing? You are not alone.
Demand generation and content marketing are huge topics. There are many strategies and tactics within each of them. As you read this article, you’ll gain clarity on the similarities, differences, and how they can increase revenue for your business.
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Whether you’re brand new or a more established brand, in today’s high-paces and over saturated world, it can be challenging to grab your audience’s attention. With that in mind, it’s critical that you have a clear strategy to reach your target from the beginning.
How To Do B2B Lead Generation To Benefit Your Business Read More »
Today’s growing businesses are looking to professional lead generation services companies to assist in building their marketing strategy. Let’s take a closer look at what they are and what to expect from lead generation services.
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You’ve spent the time setting up your website to properly display your product and service offerings, and have even made it functional in order to get more clients and sales.
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A motivated business owner will always be looking at how to get more leads in sales. However, the best business owners will be the ones looking for ways to get leads, while also understanding that their strategy for doing so will change with the ebb and flow of the economy.
Top 5 Ways to Get More Leads in a Recovering Economy Read More »
If your marketing strategy isn’t delivering qualified leads, you’re essentially leaving money on the table. This is where B2B demand generation services come into help.
Demand generation is more than simply generating interest in your products or services. The true aim of any demand generation strategy should always be to generate quality leads for your business.
There are so many different types of demand generation services in the market. When choosing the right service for your business, you must know what questions to ask. So you will have the right information to make a decision. Here are 5 questions you must ask any B2B demand generation services.
5 Questions to Ask Before Signing : B2B Demand Generation Services Read More »
It can be confusing to find a B2B demand generation agency. Many B2B marketers get demand generation wrong because they assume that demand is already there. So they just focus on tactics on getting leads. But that’s not the case.
If you have a problem getting leads, then you have to work on the demand generation part. Instead, ask yourself “how can I create so much demand and awareness that leads will come to me?”
Basically, getting leads is the byproduct of having a good demand generation process. This is where a demand generation agency can help.
Top 3 Rules For Choosing a B2B Demand Generation Agency Read More »
While a SaaS product might have limitless distribution (it’s on the Cloud!) and no marginal cost of production, lead generation for SaaS companies still is difficult.
Let’s take a look why.
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Why is lead generation important?
Accounting is a very competitive sector but it has been adapting to digitalization rather slowly. Consequently, it’s important that you reach the right audience before your competitors do to make sure that your company is the one customers sign on.
Lead generation is a strategy that will drive quality traffic to your website for much less financial input than PPC. That’s why it’s crucial to do it right.
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Simply put, the marketing funnel is a way to visualize the process of turning your target audience into leads, and then into customers – as understood from a sales and marketing point of view. Imagine a funnel, with a wide rim on top, and a narrow tube on bottom.
Marketing is always changing.
And as new channels and platforms arise, marketing becomes more and more complicated as the crowd vying for attention gets bigger and louder.
This challenge can be especially harrowing for small and mid-sized businesses, who have fewer resources and need to rely on creativity and innovation to stay ahead of the pack and generate leads.
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Lead generation has become the number one strategy for modern construction companies as they continue to work hard to restart their operations and recover what they have lost. Lead generation for construction companies, when done correctly, is a powerful way of building brand awareness, nurturing prospects and clients, qualifying leads, and finally generating revenue.
How to Generate Leads for Construction Companies: A Marketer’s Guide Read More »
