Becoming Digirati

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Digital Marketing Strategy – Surviving in a World Without Cookies!

Third-party Cookies finally seem to be crumbling to extinction. With Mozilla’s Firefox and Apple’s Safari already blocking Third-Party Cookies, the big blow to advertisers and publishers comes from Google’s Chrome browser who has also decided to no longer host Third-Party Cookies. Google has also confirmed that it will not launch the alternative user-level ad identifiers which were going to replace Third-Party Cookies.

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Digital Marketing Strategy Tips for Navigating Economic Uncertainty

The Covid-19 pandemic led to hurrying into a digital future and there is no going back to the old normal. Technology has been a lifeline for many during Covid, and this trend will continue to develop into the post pandemic recovery. Small businesses facing restrictions due to the COVID-19 crisis have especially taken a hit. This article is for businesses who need the latest digital marketing strategies for post pandemic recovery.

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Why Digital Marketing Analytics Should Matter to You

The world of business is constantly evolving, making way for better, innovative solutions and new practices. For example, let’s look at Netflix. They started as a DVD rental and sales service in 1998. In 1999 they incredibly launched a subscriber-based business model and by 2000 they introduced personalization that has created a whole new viewing category: binge-watching. 

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Most effective Canadian Digital Marketing Trends for 2025

As much as we would like to think otherwise, COVID-19 has permanently changed consumer behavior and businesses around the world. As the world got used to working from home, businesses found new and innovative ways to address the changing consumer needs. The crisis accelerated digital adoption. Thus, the urgency to transform digital marketing practices are felt more than ever.

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