[vc_row][vc_column width=”1/1″][vc_single_image media=”93958″ media_width_percent=”100″ uncode_shortcode_id=”901109″][/vc_column][/vc_row][vc_row][vc_column width=”1/1″][vc_custom_heading uncode_shortcode_id=”179197″]

8 Absolute Best Social Media Sites for Small Business in Canada

[/vc_custom_heading][/vc_column][/vc_row][vc_row][vc_column][vc_column_text uncode_shortcode_id=”124012″]There are over 100 social networking sites available. Picking the best social media site for your Canadian business can be difficult. That best could be niche – like Vimeo (if you’re heavily involved with media, film, production, or similar), or maybe even Pinterest (for industries such as food prep, fashion, home decor, design, and others).

Here are the 8 Top Social Media Sites for Small Businesses!

That said, some platforms are widely effective across industries. Below are the eight most powerful Canadian social media platforms small businesses should consider using—regardless of what you sell. Those platforms are:

Facebook – 3.07 billion monthly active users.
Twitter/X – 586 million monthly active users.
Instagram – 2 billion monthly active users.
LinkedIn – 1.15 billion monthly active users.
Pinterest – 518 million monthly active users.
YouTube – 2.7 billion monthly active users.
TikTok – 1.58 billion monthly active users.
Snapchat – 850 million monthly active users.

Not all Canadian social media apps work the same way. Success takes more than just posting—it requires understanding each platform’s strengths, target demographics, and content preferences.

Each site has its little quirks: differences in target groups, best-performing content types, subtleties in writing style, and so on.

To help you get the ball rolling, we’ve created this advice-packed guide that will teach you what works best on the top 8 social media platforms for business, along with some of the latest social media statistics:

Social Media Site #1: Facebook – 55+ Demographic and Video Content

Facebook is the world’s oldest and most commonly used social media site. Facebook’s key selling points are its global reach and the ability to fine-tune your paid advertising.

How Facebook Helps Canadian Small Businesses:

The largest social media platform, with 3.07 billion users.
Great for boosting brand awareness and engagement.
Social signals can benefit your SEO efforts.
Offers laser-focused advertising options.
Provides a wealth of valuable data about your target audience.
Enables customer service around the clock.
Localized marketing tools make it easy to target Canadian audiences by province, city, or postal code.

Who Will You Find On Facebook:

Used by all ages – Facebook is one of the most popular social media platforms in the world. It’s used by many people aged 18 to 29, and it’s especially growing among seniors aged 50 and up. About 71% of users have gone to college. However, fewer teens use it now than in the past.
Reach people around the world – Facebook has the biggest global audience. It’s a great choice for small businesses that want to grow in other countries.
Find niche communities – If your business has a specific focus, check out Facebook groups. There might be hundreds or even thousands of people already talking about your niche.

Facebook-Friendly Content and Posting Tips:

General Facebook content should address topics users can relate to and benefit from. To reach your audience organically, create content based on your customer persona.
Video content performs well on Facebook, so using the platform’s live video feature is beneficial. Video types you could post include how-to guides, live debates about ongoing issues, and blog post summaries (check out this guide for more tips on Facebook videos).
Keep your posts short. If you want to go off on a tangent, write a blog post entry and share the link on Facebook. Write a valuable sentence, but don’t reveal everything (reveal just enough so the post is enticing but doesn’t feel like “click-bait”).
Ask a question and participate in the discussion in a way that furthers it and attracts more people. The more people engage, the better the post’s visibility (and, ultimately, your engagement rates).
Share relevant curated content and encourage your followers to create content to share with you (including videos, images, posts, or reviews).

Caption: Social-savvy marketers from the Buffer App often do live videos that get hundreds of shares because they feature industry experts giving actionable advice.

Social Media Site #2: Twitter/X– Real-Time Updates and Newsworthy Content

Learn More About Our Social Media Marketing Services

Twitter/X is now the social media site home to bombastic news bits that have the potential to go viral. It also offers a more relaxed environment where brands can show their funny side.

How Twitter/X Helps Canadian Small Businesses:

One of the best platforms for news-heavy or real-time industries (e.g., media, tech, politics).
Great for starting one-on-one conversations with followers.
Hashtags can drive major exposure, especially around trending topics.
Easy to connect and network with others.
Data-driven ad tools allow for precise audience targeting.
Popular among journalists, politicians, and public-sector voices in Canada.
Offers free organic reach for updates, announcements, and customer support—ideal for budget-conscious businesses.

Who Will You Find On Twitter/X:

If you are a social media marketer in media or entertainment, Twitter is the best platform for your business. This is because your target audience is there.
Teenagers and millennials – Twitter users in these age groups share scathing social commentary or funny GIFs and memes. You will want to find the humorous side of your brand to best connect with them.

Twitter-Friendly Content and Posting Tips:

Industry and brand news, as well as curated bite-sized content.
GIFs and memes that humanize your brand and show its less-than-serious side.
Make every character count (280 is all you get), and use hashtags effectively (here are three of our favourite Twitter hashtag strategies).
Tag prospects, customers, or influential accounts in your Tweets to talk directly to them. This will make other people more willing to participate than on different platforms.
For Twitter, rather than sharing links, turn blog posts into visually appealing infographics or instructional (short) videos.

Caption: Innocent Drinks uses their Twitter to show the other side of their brand – its uniqueness, humanity, and silliness – and their audience loves them for it.

Social Media Site #3: Instagram – Younger Demographics, Women and Visual Content

Instagram is a visually driven platform, and short-form video content like Reels is now the leader. To stand out, brands need to share polished, engaging videos and eye-catching visuals that tell a compelling story in just a few seconds.

How Instagram Helps Canadian Small Businesses:

500 million daily active users.
44% of users use the app to make purchases weekly.
Like Facebook, Instagram is used globally.
Excellent ad targeting options.
Sales and leads are both trackable through the platform.
This is ideal for businesses that can showcase their products, services, or brands through photos, videos, and reels.
Instagram helps Canadian small businesses build loyal followings through consistent engagement, user-generated content, and behind-the-scenes posts.
Features like geotagging and local hashtags help businesses reach nearby customers, which is especially valuable for service providers, cafés, retailers, and makers.

Who Will You Find On Instagram:

Millennials and Gen Z – if you’re targeting teenagers to those in their early thirties, you have to be on Instagram – 63% of users are between 18 and 34.
Both men and women – The gender mix on Instagram is fairly even, with 49% of users female and 51% male.
Foodies and fashion aficionados – if you’re in any of these industries, Instagram is your business’s best social media platform.

Instagram-Friendly Content and Posting Tips:

High-resolution product photos tend to do well on Instagram, especially if they demonstrate the use of the product (here are a few examples of brands doing excellent work on Instagram).
Have an interesting story about how a product or a service is created? Share the photos of the process on Instagram – your followers will appreciate the inclusion.
Share quotes that align with your brand story and values – Instagram is not a social media site where businesses must take themselves too seriously.
Try out Instagram Stories – the highly popular content only available briefly before disappearing.

Caption: Don’t always be selling (but do always be closing) – liven up your Instagram feed with relevant quotes that resonate with your brand and set them to custom images whenever possible.

Social Media Site #4: LinkedIn – Professionals, Thought Leadership Pieces and Industry-Related Case Studies

LinkedIn is the top platform for B2B businesses, perfect for building authority and generating leads. But it’s also the toughest to crack—your audience is informed and time-starved. LinkedIn Premium helps by offering advanced search tools, InMail messaging, and profile insights. This makes it easier to reach the right decision-makers and grow your network strategically.

How LinkedIn Helps Canadian Small Businesses:

Largest online community of business professionals.
It is ideal for B2B companies looking for targeted organic reach.
It is a practical and easy way to turn employees into brand ambassadors.
LinkedIn is a great platform to look for new partners and talent.
Sharing thought leadership posts, case studies, or testimonials can position your business as an expert in its field.
Unlike faster-paced platforms, LinkedIn is built to nurture professional connections over time, ideal for high-trust or longer B2B sales cycles.

Who Will You Find On LinkedIn:

LinkedIn was built for businesses, so it’s natural that people responsible for maintaining those accounts use the platform to search for services and products related to their industry.
High-profile individuals – most of the decision-makers are on LinkedIn because their jobs demand visibility. This social media site offers a great way to connect with them.

LinkedIn-Friendly Content and Posting Tips:

Post updates, news, and collaborations – job openings, branch openings, and company milestones.
Your LinkedIn audience doesn’t have time for fluff: post genuinely interesting material, such as case studies and whitepapers.
Opinion pieces and profound industry insights from respected professionals get user engagement. If you’re a prominent figure in your industry (or employ one), make those posts a regular feature.
Prompt your employees and partners to participate in your LinkedIn conversations by commenting and sharing.
Join LinkedIn groups relevant to your industry and schedule a time (at least once every two weeks) to share a post and contribute to the conversations.

Social Media Site #5: Pinterest – Women, Lifestyle, Inspiration and Sales

Pinterest is a visual research and photo-based search engine, ideal for businesses with visually appealing products or services. It’s especially powerful for driving traffic, with users often saving ideas and clicking to learn more or make purchases.

Learn More How Our Experts Can Help You With This

How Pinterest Helps Canadian Small Businesses:

70% of users are women.
87% of Pinners have purchased a product because of Pinterest.
A practical and fun way to showcase products.
Provides valuable insights into your audience.
Eye-catching images help highlight your products, services, or brand style.
Pins have a long shelf life and can continue driving traffic months after posting.

Who Will You Find On Pinterest:

Women – female users dominate Pinterest. Women make up 70% of all Pinterest’s active users and 46% of adult women in the United States use it
Wide Age Range – In the US, 28% of all adults on social use Pinterest. 35% fall between 30 and 49, with another 34% falling between 18 and 29 years old.

Pinterest-Friendly Content and Posting Tips:

Educational content is the bread and butter of Pinterest, so try posting How-to and DIY Tutorials. Whether it’s a makeup tutorial or an SEO checklist, Pinterest users search for bite-sized information.
Pinterest is a place to turn to for inspiration! From decor ideas to motivational quotes, regularly provide your pinners with a visual dash of inspiration.
Make sure your images pop on this highly visual platform. High-definition, stunning photos representing something unusual or out of the ordinary can help get you those valuable clicks.
Infographics are among the most commonly shared types of content across all social media sites. These are great for scoring shares and embeds and shine strongly for B2B.

Social Media Site #6: YouTube – Wide Age Range and Niche Content

As attention spans shrink, video has become one of the most effective digital marketing tools for attracting and retaining audiences. YouTube—widely used as a video search engine—is also a powerful platform for SEO. With the rise of YouTube Shorts, businesses can now reach viewers through short-form, engaging content ideal for mobile and fast browsing.

How YouTube Helps Canadian Small Businesses:

122 million daily active users.
The world’s second-largest social media site after Facebook.
Helps your small business get found on Google and reach potential customers.
Watched by users around the world.
Offers a wide range of advertising options and opportunities to earn through AdSense.
How-to videos, product demos, and client testimonials are cost-effective ways to build brand authority and trust.

Who Will You Find On YouTube:

Wide age range: YouTube is over 20 years old and reaches every age from 18-65+.
Sports, games and beauty fans are the areas of content that are most popular on YouTube, among many others.

YouTube-Friendly Content and Posting Tips:

Depending on your target demographic, sports and gaming content is excellent for targeting men on this platform, along with makeup and skincare for women.
Posting to YouTube multiple times a week helps videos perform better and get more recommended views.
Video storytelling helps grab viewers’ attention without coming across as sales.
Established ‘YouTubers’ allow sponsorship to reach a broader range of relevant audiences.
Create thumbnails and video titles that grab your audience’s attention and make them want to click.
As one of the top social networking sites for SEO, you can use video titles, tags, and descriptions to optimize your videos and share them through other social media platforms.

Social Media Site #7: TikTok – Gen Z Based, Men and Women, Humorous Content

TikTok is fast-paced, fun, and highly addictive. It’s one of the most effective Canadian social media apps for reaching younger audiences with small budgets. It’s now one of the best platforms for small businesses to connect with younger consumers through creative, short-form video content.

How TikTok Helps Canadian Small Businesses:

46.2 million daily active users.
One of the fastest-growing social media platforms in the world.
Highly engaging, with users spending an average of 58 minutes per day.
Available globally across all major regions.
Downloaded 5.48 billion times worldwide as of March 2025.
The algorithm prioritizes creativity over follower count, allowing businesses to go viral without a big budget.
Effective local targeting through hashtags (e.g., #TorontoSmallBusiness) and location-based content.

Who Will You Find On TikTok:

Gen Z makes up 55% of TikTok users. If you want to reach younger people, this is the best platform for potential customers.
Both men and women – The gender mix on TikTok is pretty even, with 44% of users female and 56% male.
Humour and entertainment – The younger generation loves anything humorous and entertaining or to do with pets and children.

TikTok-Friendly Content and Posting Tips:

With its strong appeal to younger users, TikTok is one of the top platforms for engaging this demographic
The more authentic your content is, the better it is for building brand awareness.
Use a description, hashtags, friend tagging, and links to gain further reach from your video.
Get involved in the TikTok community by sharing user-generated content.
Approach TikTok influencers for a working relationship and get your brand promoted. Partnerships should be strategic to your niche and match your values to support your digital marketing efforts best.

Social Media Site #8: Snapchat – Younger Audiences and Visual Content

Snapchat can give local audiences a strong personal touch and allow them to get to know your brand on a more personal level. Always be sure to create content that fits the platform’s personalized style.

How Snapchat Helps Canadian Small Businesses:

414 million daily active users.
Over 4.75 billion snaps are created every day.
Gen Z makes up over half of the U.S. user base.
The Discover feature keeps users informed and engaged with their surroundings.
Variety of Snap ad options for targeted promotion.
Augmented reality (AR) tools enable small businesses to create fun, interactive product experiences.
More private and direct than other platforms — ideal for building loyal, engaged communities.

Who Will You Find On Snapchat:

Millennials and Gen Z – 39% of Snapchat users are 18-24, 24% are between 25 and 34, and 14% are between 35 and 49.
Both men and women – users are almost evenly split between males and females, which makes for a healthy gender mix with this platform.

Snapchat-Friendly Content and Posting Tips:

Create playful photo and video content to best appeal to younger audiences.
Use Snapchat insights to understand what content is performing well and help adjust your Snapchat strategy.
Interact with other users on Snapchat by following, collaborating and responding.
Use the drawing feature, captions, date, location, music, polls, filters and more to help your content become more engaging to users.
Try out sponsored geofilters to further your reach in a specific area, or advertise on Snapchat with snaps, collections, stories, and dynamic ads.
Have contact information readily available by using swipe-up and text features.

Social Media FAQs for Canadian Small Businesses

Q: What is the best social media platform for B2B businesses in Canada?
A: LinkedIn is a great platform for B2B in Canada. It has a professional audience and strong networking features. It is perfect for finding leads, sharing industry ideas, and connecting with decision-makers. However, Facebook and Instagram are also good for broad consumer reach and engagement.

Q: Should Canadian businesses focus on all eight social media platforms?
A: No. Focusing on the 1-3 platforms where your target audience is most active is more effective. Quality engagement on a few channels beats spreading your resources too thin.

Q: What type of content works best for B2B on social media?
A: Educational content works well, like how-to guides, case studies, and tips about your industry. Videos — especially short ones or webinars — can also get more attention and show your expertise

Q: Should I use French and English in my posts?
A: If your audience speaks English or French, it’s usually a good idea to post in both languages or have separate accounts. This shows respect for Canada’s official languages and can help you reach more people. However, the best choice depends on who your audience is and what you can manage.

Q: What tools can help manage multiple social media accounts easily?
A: Tools like Hootsuite, Buffer, and Sprout Social can help you plan posts, track how people interact, and manage multiple accounts. However, working with a digital marketing agency can be even more helpful for many small Canadian businesses. Agencies have experts who understand strategy, create content, and analyze results. They help make sure your social media works well and supports your business goals.

Q: Is paid advertising worth it for small B2B companies?
A: Yes, it can be. LinkedIn and Facebook ads let you target the right people. If you plan and manage your ads well, they can bring good results. Just make sure to test, track, and adjust based on your goals and budget.

What’s The Best Social Media Site For Your Business?

One thing is sure – you won’t go wrong if you focus on selection from these top 8 social media sites for your small business.

When picking a social media platform, think about who you want to reach, your ability to create content, your budget, and your brand image.

For example, if you are a youthful, emerging, disruptive brand looking to target Gen Z and Millennials early adopters, TikTok and Snapchat are great platforms.

Young creators will have success meeting the content demands of TikTok, Instagram, Pinterest or Snapchat, which means getting onto these platforms early could be an important strategic consideration for growing your brand.

Conversely, mainstream products and services that seek to target B2B audiences will benefit from using LinkedIn, Twitter, and Facebook as their social media marketing platforms.

If you have a limited content creation budget, it’s always a good idea to stick with the larger, more established leaders.

Is it time to outsource your social media work? A digital marketing agency can help you effectively manage your social media marketing.

Or maybe you need a little extra support to kickstart your social media presence? Contact us!

Ready to Take Your Internet Marketing to the next Level?

Let’s talk