Asset Digital Communications - A Canadian Digital Marketing Agency
Digital Marketing That Puts Your Brand First
About Asset Digital Communications:
A Canadian Digital Marketing Agency
We are a Canadian award-winning boutique digital agency with a proven track record of helping small and medium-sized businesses grow.
Often, clients come to us in search of a more effective, responsive, and accountable agency experience. They hire us and stay with us because we maintain a laser-focus on their needs, their digital marketing goals, and their marketing budget. It is essential to us that our clients feel confident they are getting the best value from their digital marketing investment.
As an established and successful Canadian digital marketing agency, our clients count on our team for our expertise in Search Engine Optimization (SEO), AI SEO, Website Design, and Social Media Marketing, as a few of our core services. Think of us as your outsourced full-service digital marketing department, ready to step up where you need help with your online presence.
Transforming Digital Marketing Challenges into Growth Our Story
Asset Digital Communications started, like most businesses, to solve a problem. Small and medium-sized businesses have a growing need for digital marketing services but often lack the budget or internal resources for large-scale campaigns.
But small businesses are nimble and can pivot to capitalize on new growth opportunities. During COVID, 62% of independent restaurants launched curbside ordering or pickup.
- Calgary’s iyycburg added online ordering and curbside pickup early on, using simple e-commerce tools to keep serving customers while larger brands moved more slowly.
- Many Canadian indie bookstores shifted heavily to online sales, contactless pickup, and local delivery, including the 22% of bookstores that didn’t already have online stores.
- Toronto’s Outpost Coffee Roasters, added online ordering, curbside pickup, and subscription delivery to support revenue when foot traffic dropped.
So, we know small businesses adapt quickly. But even the strongest teams can find it challenging to keep up with the increasingly complex world of digital marketing. Developing strategy, managing campaigns, producing content, and analyzing performance require time and expertise many SMBs simply don’t have in-house.
I founded Asset Digital to offer a strong, multi-disciplined team who can quickly and effectively mobilize a small business’s online presence, providing clarity, strategy, and real support to our clients.
- Exciting quality leads
- Fresh new enquiries
- Phenomenal online growth
You don’t have to figure out how to do it all on your own. We’ve built Asset Digital Communications to be your full-service digital marketing team.
Consider us an extension of your marketing department. Don’t have a marketing department? We can fill that gap, providing as much digital support as you need.
We Serve These Industries
We partner with small and mid-sized businesses in Toronto and right across Canada, helping them grow through digital marketing strategies that deliver real results. Our experience spans a wide range of industries, giving us the flexibility to apply proven methods to your unique business challenges.
We specialize in serving SMBs in:
Manufacturing & Distribution
From high-precision medical and security components to food production and distribution, we understand the operational and sales complexities that impact growth.
Technology & Startups
Helping emerging tech companies attract leads, build visibility, and scale efficiently.
Healthcare & Wellness
From medical clinics to e-commerce health products, we create strategies that build trust and engagement with patients and customers.
Professional Services
Accounting, legal and consulting services where credibility and lead quality are crucial.
Real Estate
Agencies and developers looking to capture more leads, build local authority, and showcase properties effectively.
E-commerce
Retailers seeking to increase online traffic channels, sales, and lifetime customer value.
Don’t see your industry listed? Not to worry! We serve clients across most industries.
With cross-border experience in both Canadian and U.S. markets, we understand regional behaviours, compliance nuances, and customer expectations so we can help you grow no matter where your audience is.
“Your company’s online presence is an asset and potential drivers of growth. We unleash that growth.”
-Mary-Jane Own, Founder & CEO
Meet Founder & CEO of ADC: Mary- Jane Owen
Asset Digital Communications was founded on the philosophy that digital marketing isn’t just about visibility; it’s about strategic, human-centered growth that drives real business results while building trust.
Behind this philosophy is a founder who brings a unique blend of warmth, strategic intelligence, and hands-on experience to every client relationship. Mary-Jane leads with generous energy and a genuine passion for helping small and mid-sized businesses grow.
That energy is why clients trust her and why consultations convert. And why Asset Digital Communications has become the beloved partner it is today.
A Hands-On Leader Who Stays Close to The Work
After building a career leading communications and marketing initiatives for major enterprises in Canada and the U.S., Mary-Jane founded Asset Digital Communications with a clear purpose: to serve SMBs who need senior-level strategy but can’t justify hiring a full-time chief marketing officer. She built the agency to solve a problem she had seen too many times throughout her career.
Most agencies introduce you to the founder during the sales process, then hand your account to junior staff who are still learning the basics. Mary-Jane refused to build that model.
What that means for you: Mary-Jane personally reviews every strategy we develop, conducts regular business reviews with every client, and ensures every account receives senior-level oversight.
Why?
Because SMBs can’t afford to waste precious marketing dollars on strategies that look good on paper but don’t drive growth. She’s been in those shoes. She knows what works.
“I watched too many small businesses waste money on agencies that prioritized flashy campaigns over actual growth. Asset Digital is a game changer. Every client deserves the same strategic rigour I demand for my own business.”
An Entrepreneur at Heart: Built on Real-World Experience
Long before founding Asset Digital Communications, Mary-Jane spent decades building and leading businesses across health, technology, and social impact sectors.
Prior to running small businesses, she honed her sales and marketing skills at enterprise technology leaders like Hewlett-Packard, Kronos Workforce Solutions, Intelex Technologies, and Corporate Spending Solutions. Working in sales, strategy, and leadership roles with these organizations gave her a deep understanding of performance-driven marketing, scalable systems, and the rigour required to drive measurable results. She now brings this expertise directly to her clients at Asset Digital.
As she was starting a family, she felt that running a small business would afford her more control of her schedule to meet the demands of a young family, while also maintaining her business skills. She launched what became an award-winning line of healthcare products for women, Ecofem Products, with a cornerstone offering of chlorine-free menstrual products distributed across Canada and the United States.
She expanded her impact through Great Northern Naturals, a Canadian natural products distribution company that caters to health food stores and natural products retailers across Ontario and eastern Canadian provinces.
She expanded her impact through Great Northern Naturals, a Canadian natural products distribution company that caters to health food stores and natural products retailers across Ontario and eastern Canadian provinces.
Her entrepreneurial path evolved even further when she founded Events Marketing, an experiential agency that transformed the landscape of non-profit athletic fundraising. It became the go-to agency for athletic fundraisers like “Weekend to End Breast Cancer” and “Ride to Conquer Cancer” as she partnered with organizations such as the Canadian Breast Cancer Foundation, the Leukemia & Lymphoma Society, Heart & Stroke Foundation, Princess Margaret Hospital, MS Canada, Movember, and many more.
When Square launched in Canada, they selected Events Marketing to deliver their innovative payment technology to retailers nationwide with expertly trained brand ambassadors deployed to high traffic events.
With a deep understanding of what it takes to grow and run successful businesses, Mary-Jane brings these insights into Asset Digital Communications, helping clients strengthen their operations, sales, and overall business performance with best in class digital marketing.
An Entrepreneur at Heart: Built on Real-World Experience
Long before founding Asset Digital Communications, Mary-Jane spent decades building and leading businesses across health, technology, and social impact sectors.
Prior to running small businesses, she honed her sales and marketing skills at enterprise technology leaders like Hewlett-Packard, Kronos Workforce Solutions, Intelex Technologies, and Corporate Spending Solutions. Working in sales, strategy, and leadership roles with these organizations gave her a deep understanding of performance-driven marketing, scalable systems, and the rigour required to drive measurable results. She now brings this expertise directly to her clients at Asset Digital.
As she was starting a family, she felt that running a small business would afford her more control of her schedule to meet the demands of a young family, while also maintaining her business skills. She launched what became an award-winning line of healthcare products for women, Ecofem Products, with a cornerstone offering of chlorine-free menstrual products distributed across Canada and the United States.
She expanded her impact through Great Northern Naturals, a Canadian natural products distribution company that caters to health food stores and natural products retailers across Ontario and eastern Canadian provinces.
Her entrepreneurial path evolved even further when she founded Events Marketing, an experiential agency that transformed the landscape of non-profit athletic fundraising. It became the go-to agency for athletic fundraisers like “Weekend to End Breast Cancer” and “Ride to Conquer Cancer” as she partnered with organizations such as the Canadian Breast Cancer Foundation, the Leukemia & Lymphoma Society, Heart & Stroke Foundation, Princess Margaret Hospital, MS Canada, Movember, and many more.
When Square launched in Canada, they selected Events Marketing to deliver their innovative payment technology to retailers nationwide with expertly trained brand ambassadors deployed to high traffic events.
With a deep understanding of what it takes to grow and run successful businesses, Mary-Jane brings these insights into Asset Digital Communications, helping clients strengthen their operations, sales, and overall business performance with best in class digital marketing.
Consulting That Strengthens the Whole Business
Mary-Jane’s experience naturally evolved with her consulting agency, Creative Leadership Advisory Group. Through this brand, she has worked with SMBs across an array of industries, including CNC manufacturing and food manufacturing and distribution. She helped leaders identify operational bottlenecks, strengthen their sales teams, improve culture and accountability, and ultimately generate stronger shareholder returns.
This experience matters.
She understands exactly what small business owners like you are facing – your day-to-day challenges, your pressure points, and your need for fulsome marketing strategies. Set the vanity metrics aside. Let’s focus on real business outcomes together.
The digital strategies developed alongside her mighty team solve real problems because she has been in your shoes. And she knows it takes a caring village to grow a small business.
Building ADC Into a Trusted Growth Partner
In 2017, Mary-Jane founded Asset Digital Communications with a mission: to help small and medium-sized businesses establish a powerful online presence grounded in strategy, performance, and authenticity.
Today, the agency is a trusted extension of our clients’ marketing teams. Mary-Jane has earned recognition and awards for her and the agency’s results. But more importantly, we have earned relationships built on respect, honesty, and real outcomes.
A Philosophy of Performance, People, and Purpose
Every role Mary-Jane has held over her career has held both top and bottom line accountability. She is, as she describes, both a capitalist and a community builder. To her, shareholder value and stakeholder value are aligned. You build strong businesses by building strong relationships.
A human-centered approach is at the cornerstone of Mary-Jane’s primary business philosophy. This approach includes:
- A deep understanding of client pain points
- Uncovering the uniqueness of each customer persona
- Crafting compelling copy across websites, blogs, emails, and social ads
- Building teams where talent can thrive
This people-first philosophy doesn’t just shape how we support clients; it defines how Mary-Jane builds her team.
Within the agency, we proactively create a professional environment where team members can produce quality work, be well compensated, enjoy flexibility in their work schedules, work with other top-level professionals in an accountable, respectful environment, receive valuable feedback, and hone their skills.
From Online Visibility to Revenue
Our 3 Pillars To Clients’ Always-On Growth
Our experience in digital marketing is as deep as the industry is old. We have watched first-hand the transformation of web, search, and social from simple communication channels into critical drivers of business growth. We truly understand the digital challenges for small and medium-sized businesses because we have lived them and conquered them!
Our team combines deep marketing expertise with real business savvy. We dig into the data, uncover meaningful insights, and turn them into strategies that deliver measurable results.
And we deliver those results through three primary pillars of digital strategy:
Get Found (SEO + Content Strategy)
Rank for the keywords your customers are searching.
We manage the technical SEO, content strategy, and website optimizations you need so your business consistently shows up in search engines and AI models when opportunity calls.
Get Leads (PPC + Design + Conversion Optimization)
Drive qualified website traffic and convert it into booked calls.
From paid search, like Google Ads, to optimized website experiences, we make sure every dollar you spend is tracked, measured, and tied directly to pipeline growth.
Keep Growing (Email + Analytics + Social)
Build long-term momentum through consistent engagement.
We leverage smart email strategy, social media content, and robust analytics to nurture customer relationships and refine performance based on data—no guessing.
Deep Expertise. Modern Tools. Proven Results.
Our strategists, content creators, SEO specialists, social managers, PPC analysts, and developers work as one integrated team. Together, we deliver high-quality work, continuous optimization, and real growth you can see in your numbers.
Get in touch today to formulate and implement a customized – and winning! – digital marketing strategy for your business.
How We Work (So You Stay In Control)
Our process is to develop the best digital marketing solution for your unique business. How would you like to improve your online presence? What marketing problem needs to be solved? Perhaps you need more business growth, more inbound leads, better online visibility, or improved social media performance?
We help you connect the dots between where your business is today and lay out the path to improved digital marketing performance.
Diagnose Opportunities
We audit your website, SEO, paid campaigns, competitors, and analytics to uncover exactly where momentum is slipping.
You get a clear, prioritized breakdown of the 3–5 biggest gaps holding back revenue and visibility.
Get a Clear Roadmap
Together, we define what success looks like, whether that is X number of qualified leads, increase in organic traffic, or lower cost of acquisition.
We show you which channels, keywords, and campaigns matter. No guesswork.
Execute, Report & Optimize
We implement the plan, monitor performance daily, and deliver transparent monthly reports that show what’s working.
We continually refine campaigns so your results improve, your budget works harder, and you know what’s happening and why.
This Actually Sets Asset Digital Apart & It's the Reason Why Canadian & US Businesses Choose Us
Senior strategists lead accounts.
Your campaigns are guided personally by our founder and senior strategists, not handed off to junior staff.
Cross-border expertise.
We understand Canadian and U.S. marketing, including regional search behaviour and local market nuances.
Campaigns built for SMB growth.
Every recommendation is tied to measurable business results, not just likes, impressions, and clicks. And reports show that.
Transparent pricing, no surprises.
You know exactly what you're paying, what it covers, and why. No hidden fees, no bait-and-switch.
How We've Helped Canadian & U.S. SMBs Grow
At Asset Digital Communications, we don’t just run campaigns, we partner with businesses to help them grow. From building websites to managing multi-channel digital marketing, our work is constantly focused on driving real results. More leads. More revenue. Stronger visibility.
Here are a few examples of how we’ve helped our clients succeed.
Annual Toronto French Music Festival
Challenge: A well-established festival plateaued and wasn’t profitable.
What We Did:
- Developed a detailed audience persona + identified growth opportunities.
- Built and optimized the festival website for organic rankings & leads
- Activated social media across FB, Insta, and X & re-engaged email base + influencers.
Results:
✓ Ranked page #1 for “French Music Festivals in Toronto”
✓ Increased social engagement and email activity
✓ Stronger community presence and higher attendance
✓ Delivered growth in brand awareness that translated into higher event attendance
“Mary-Jane and Asset Digital have been instrumental in driving growth through digital marketing for our annual music festival. They manage all aspects of our marketing, including website development, SEO, content development, blogging, email marketing and online advertising. They have helped us to build a strong presence across all channels.”
— Rene V, President & Chairman of Board
High Precision Manufacturing Company
Challenge: Upgrade online presence and generate qualified leads in the medical, security, and space industries.
What We Did:
- Built a new SEO-optimized website.
- Implemented & executed monthly SEO.
- Managed email + social media channels.
We built a new, SEO-optimized website, implemented and carried out a monthly SEO strategy, and managed their email marketing program and social media channels.
Results in first 6 months:
✓ 178% website traffic growth
✓ 320% hike in U.S. website traffic
✓ 85% organic traffic growth
Results over 4 years:
✓ 1,000+ qualified leads
✓ $10M+ revenue from campaigns
✓ 513% overall ROI
“We have implemented an SEO strategy with Asset Digital with outstanding results. They have become our strategic partner for all our digital marketing initiatives. I strongly recommend them.”
— Chris M, President
Psychotherapy Clinic
Challenge: A new psychotherapy clinic with senior leadership and strong credentials needed website traffic, lead generation, and audience engagement.
What We Did:
- Optimized website content for search
- Executed monthly SEO strategy
- Ran email campaigns + social media.
Results:
✓ 900% growth in traffic in 3 years
✓ 575 leads with a 25% conversion rate
✓ Email achieving 37% average opens
“Working with the Asset Digital Communications Team has been nothing short of EXCEPTIONAL! They are responsive, communicative, and always ensure that I’m fully informed at each stage of the process.”
— Darlene, Founder, Registered Psychotherapist & Clinic Director
Ready to Grow Your Business?
Book a 30-minute strategy call with a senior strategist. We’ll audit your current marketing approach, identify your biggest growth opportunities, and provide clear, actionable recommendations.
No sales pitch. No commitments. Just clarity.