Transparent Digital Marketing Agency Pricing & Packages
At Asset Digital Communications, we believe in transparent pricing models tailored to deliver measurable results. Explore our services and pricing options below, or request a custom quote for a solution built specifically for your goals.
Why Invest in Digital Marketing Now? The Undeniable Power for SMBs
For small and medium-sized businesses, the benefits of growing your digital marketing presence have never been more critical. Research from leading research firm, “Market.us” reports digital marketing is growing at a compound annual rate of over 13%. Increased interest in digital marketing is impacting all industries, with more attention than ever in developing digital marketing literacy. This is especially important for SMBs who can see changes faster and capture market share by “zigging” when their competitors are “zagging” with a better digital marketing agency guiding the strategy and implementation.
Here are just a few of the benefits of digital marketing:
- More cost effective than traditional marketing
- Increased brand loyalty and customer engagement
- Better target high value audiences
- Strengthen your influence over the buyer journey
- Organic traffic delivers best measurable ROI
How Can A Digital Marketing Agency Help Your SMB?
Let’s define a digital agency as a first step. Digital marketing agencies comprise teams of experts who are specialized in strategic, creative, and technical aspects of online marketing. They formulate strategies to enhance online presence, increase website traffic, and promote customer engagement.
A range of services such as SEO, email marketing, social media management, PPC ad management and SEO content creation are offered by a digital marketing agency to their clients. Some are restricted in their service offering. This agency is a full service boutique, with expertise in all these areas in line with their mission to serve small businesses.
While agencies are up-to-date with the latest trends, technologies, and online marketing tactics, there is a problem. Many are focussed on serving large businesses. The needs of SMBs are underserved because many agencies don’t speak the language of small business.
It is challenging to find affordable digital marketing for small businesses, and even more difficult for B2B SMBs. By engaging a digital marketing agency specialized in serving small business, businesses like yours can target specific demographics, track and interpret online consumer behaviour, and achieve sustainable growth in the competitive online marketplace.
Partnering with a top notch agency such as Asset Digital can pave the way for a remarkable online brand presence, producing fresh new growth in traffic, enquiries and leads.
Key Components of Your Digital Marketing Investment
Each component of a digital marketing agency’s pricing plays a crucial role in a comprehensive online strategy:
Digital Marketing Services Packages Pricing
How Much Does Digital Marketing Cost?
We are an award winning Digital Marketing Agency in Toronto and a top agency for SEO services. Our clients are small and medium size businesses. Often they are in technically complex industries where developing an effective digital marketing strategy is not straight forward.
There are established digital marketing agency pricing benchmarks. In 2026 small to midsize businesses can expect to pay anywhere from $2,500 to $15,000 per month overall for digital marketing management. However, the most important question is: what is the right investment for your business to achieve your business goals?
| SERVICE | PRICE RANGE | WHAT YOU GET |
|---|---|---|
| Social Media Marketing | $2,000 - $10,000 PER MONTH | Build your social posting flywheel to drive leads and sales. Connects you to right audiences through increased brand visibility, boosting engagement & traffic to key pages. Every campaign ties back to pipeline and revenue. |
| Search Engine Optimization | $2,500 - $15,000 PER MONTH | SEO campaigns that turn search into a source of ready-to-buy leads. Shore up website health and authority to rank for money terms your customers use. See organic traffic connect to form fills, calls, and sales. |
| Paid Advertising (PPC) | $3,500 & UP PER MONTH | Win the top search spots from your competitors & drive qualified searchers to money-making landing pages. Run tight campaigns, reduce wasted ad spend and protect your ROI. Connect every click to sales and booked work. |
| Website Design | $1,500 - $5,500 PER MONTH | Turn your website into a 24/7 sales machine. Guide visitors from first impression to inquiry with clear messaging and UX. Align design, content, and SEO with growth goals & get more qualified leads from the traffic you already have. |
| Lead Generation | $10,000 & UP PER MONTH | Pack your pipeline with prospects ready to talk to sales. Combine organic and paid to reach prospects earlier, lowering cost per lead & improving quality. Remove sales busywork so your team can focus on closing. |
| Email Marketing | $650 & UP PER MONTH | Turn your email list into a “money on tap” revenue channel. Nurture prospects from first touch to purchase with targeted emails & connect to past buyers with just-in-time offers. Increase repeat business, and LTV. |
Factors Affecting Digital Marketing Prices
1. Your Company Size
It’s beneficial to partner with an agency that works with your business size. The needs of a smaller business vary from those of a large corporate entity. Choose a firm that specializes in your company size.
2. Agency Size & Scope of Services Offered
The services offered by the agency will have a significant influence on your monthly fees. Some agencies only provide one or two services. So, you will need several agencies to fulfill your requirements. Or you can work with a full-service agency that will coordinate everything for you.
3. The Agency’s Experience
The digital marketing landscape changes quickly. Top agencies need to know the latest trends, so you don’t get left behind by your competitors.
The most difficult part of our work as digital marketers is getting the strategy right. This means being able to understand your business and industry, the competitive drivers, and the unique nuances that are part of your world. The quality of the questions the agency asks will shed light on their ability to understand your business and therefore create the right strategy. Your best avenue to determining fit is in the sales consultation process.
4. Your Timeline
Implementing digital marketing strategies is not an overnight process; each has its unique timeline that influences the total time it takes to see results. While some strategies, such as PPC advertising, can take effect quickly, others like SEO require a longer duration to reveal their full potential.
However one thing is true: if the strategy is effective it will begin to deliver positive impacts relatively swiftly, particularly when executed correctly and consistently. With a competent team at the helm, you can witness steady month-on-month growth in your campaign performance.
Just as your agency team needs a timeline for planning and execution, your own impact over the timeline is equally crucial in driving successful outcomes. This means understanding how much of you or your team’s time is needed and making that commitment to your agency partner.
5. Agency Pricing Model
Retainer: An agency charges a fixed fee for a set list of services provided each month. It’s beneficial for long-term projects with ongoing tasks, offering predictable fees and consistent support.
Project Based: A flat fee is charged for a specific project. It is preferred when there’s a one-time need, like a website redesign. The cost is based on the project’s complexity and duration.
Hourly Rates: Agencies charge per hour for their services. This model provides flexibility and is ideal for ad-hoc tasks or when project scope is less defined, but could lead to variable costs.
Performance Based: Performance-based agencies are hired guns with one focus – maximizing income, not building sustainable value. A performance-based model focuses on short-term goals with no attention to building the shareholder value of your business.
Our focus is on delivering performance now and into the future. Over time your business builds a relationship of trust and confidence in us because of our ongoing work and regular reporting to our client. And because we are a full-service agency, we can continue to deliver value over time, as your business and needs grow or change.
There are many services involved in business online growth and sustaining competitiveness. Let us craft a tailored proposal to tackle your most challenging marketing goals.
Examples of Digital Marketing Agency Packages
Social Media Marketing (SMM)
There is no internet marketing strategy that is complete without Social Media. It is essential because today’s audiences, whether B2C or B2B, are on Social Media platforms daily. So, it’s an excellent way to increase brand awareness, generate leads and stay top of mind among your follower base.
Social media marketing services are between $2,000 to $5,000 per month for many SMBs. If your social media includes running paid advertising, be sure to allocate a budget for ads and ads management.
Search Engine Optimization (SEO)
SEO refers to the work involved to get your pages ranked on the first page of Search Engine Results Pages or SERP. More than eighty percent of consumers search online when they’re looking for products or services to solve a problem.
Website developers do not know SEO, and websites will not perform their job of enabling your business to be found by potential customers unless you carry out monthly SEO on your website.
SEO services start at $2,500 per month. How much SEO does your business need and what can you reasonably expect for the investment?
Talk to one of our experts to get your questions answered.
Paid Advertising (PPC)
Unlike SEO which brings organic traffic and leads to your website, you can also pay for traffic and leads using PPC advertising.
PPC advertising is fast-acting and effective. Unlike traditional offline advertising, you only pay when a user clicks on your ads.PPC is a cost-effective option for most businesses to generate leads quickly.
You need to set aside a budget for the agency to manage the ad account, as well as for the actual advertising fees that go to Google, Facebook, or another ad platform.
The amount you should budget for advertising is driven by your industry and competitors. It’s recommended to start with a smaller test budget. Once you’ve found a profitable ad campaign, then you can scale it by spending more.
Website Design
Your website is crucial for the success of your online marketing campaign. Regardless, if you do SEO, PPC, or Social Media Marketing, your prospects will eventually land on your website.
Your website needs to deliver a great first impression to visitors as well as being a resource customer come back to often.
Web design is typically a one-time investment of $1,500 to $25,000 or more, depending on your needs. Monthly maintenance fees start at $100 per month. Maintenance is essential to keep your website in excellent condition and give users a great experience.
Website design and development are highly customised. Prior to developing a quote, we will propose a brief call with you.
Lead Generation Marketing
Lead generation marketing is the science of finding businesses looking for your services and converting them into customers through the power of search engines.
There are many ways to carry out lead generation based on the business, budget, and goals.
Leads can be generated in so many ways! They can be produced directly on websites, on blogs, across social media, with paid ads, on landing pages to name a few ways.
Since no two businesses are the same, no two lead generation strategies are the same. In order to quote on lead generation, we will want to understand more about your business and goals. Prior to developing a quote, we request a brief call with you.
Email Marketing
Email marketing is one of the most cost-effective strategies. It offers an incredible ROI of $44 for every $1 invested if done correctly.
An email subscriber is highly valued as they want to stay in touch with your business. Keeping these subscribers informed translates into repeat sales, and this has been proven over time.
While email marketing can deliver a powerful ROI, doing it well is not easy! Whether your email marketing needs an overhaul, or you’re just getting started, working with experts gets you there faster.
Email marketing works well with other marketing services. The fees for Email Marketing services start at $650 per month, depending on your requirements. Prior to developing a quote, we will propose a brief call with you.
Strategy and Consulting
A digital marketing strategy is quite different from a marketing plan. The strategy aligns with your business growth goals and KPIs. The plan defines how these will be achieved.
Today’s strategies are built for multiple channels, called omnichannel, with tactics for each of the relevant channels, such as Social Media, SEO, Email, and so on.
Over time the comparative performance of each channel strategy is measured and evaluated against the key performance indicators and goals that were established at the outset.
Strategy and consulting are customized services. Prior to developing a digital marketing agency pricing quote, we will propose a brief call with you.
How to Set Your Ideal Digital Marketing Budget
Navigating the landscape of digital marketing agency pricing can feel complex, but understanding how to allocate your budget effectively is paramount to achieving your business objectives. No matter your industry or the size of your business, you can generate more leads and sales by strategically investing in digital marketing.
This guide provides a comprehensive overview of typical digital marketing pricing packages and the factors influencing them. However, your ideal spend isn’t just about industry averages; it’s about what delivers the best value for your specific business goals.
We believe it’s critical to understand which digital marketing services will yield the most impactful returns for your unique situation. This means identifying the strategies that will most efficiently attract your target audience, convert them into customers, and ultimately, drive your desired growth.
While the information on this page offers valuable insights into digital marketing agency price lists and common investment ranges, the most effective path forward is a personalized one.
Book a free consultation with our expert team to learn precisely how a tailored digital marketing strategy can strengthen your business success, optimize your investment, and deliver the measurable results you’re aiming for. We’ll work with you to define clear KPIs and ensure your digital marketing budget is a true investment in your future growth.